B2B eCommerce website building requires a different approach than a standard B2C eCommerce website. While the fundamental principles of selling online are identical for all websites, a B2B site must consider a distinct customer base.
If you’re selling products to other businesses instead of consumers, some features are more critical to your online store’s success than those used in consumer settings. B2B eCommerce websites avoided some of the design choices and elements that B2C online stores have used in the past. B2B eCommerce has been using more of the unique designs found on top eCommerce websites in recent times.
This article will show you the essential features of a B2B online store. In addition, we will be discussing essential considerations your business should make before embarking on b2b ecommerce website development.
Important Features to Consider for B2B eCommerce Websites
It is important to tailor your B2B eCommerce site’s Customer Experience to your business customers. These features are all common to consumer eCommerce websites. However, they may be tailored to meet the demands of corporate clients. The following are the most important features that a B2B eCommerce Website should include:
- Advanced search options
- Business-centric Payment Options
- Dynamic pricing
- Tracking of orders
- Real-time inventory updating
- Information about the product in detail
- Bulk discounts
- Mobile solutions
Advanced Search Instruments
It is essential that your eCommerce website has advanced search capabilities. Customers won’t shop elsewhere if they can’t quickly find the needed products. Instead of relying only on third-party extensions and generic solutions to your customer’s needs, you should invest in a customized search tool to help them navigate your website.
A search tool must include the following features: autocomplete search string, typo correction, related product images, and the option to save searches. You will need an advanced search engine to help customers find the products they want on your eCommerce site.
Business-Centric payment options
Companies spend differently on goods and services than consumers. Your B2B eCommerce website must take into consideration the purchasing habits and preferences of your customers.
On the other hand, businesses prefer to open lines de credit with their suppliers to facilitate payments. To increase your chances of selling, offer customers more payment options. Newer payment methods like Square and PayPal are also available for transactions.
Dynamic pricing models help you to make your business more profitable and help customers. B2B eCommerce has prices that fluctuate according to market and supply changes. You need dynamic pricing for your business to quickly capture up-side, avoid volume loss, and assist customers with decision-making.
Order monitoring is critical for consumers. It is also crucial for businesses, as they rely heavily on timely deliveries. You should ensure that your B2B eCommerce website includes order tracking for customers. Customers should be able not only to track their orders but also to receive regular updates via email about the status of their shipments.
Actual-Time Inventory Information
Companies may need large quantities of products. Use a real-time inventory feature in your website development. It will help customers make informed buying decisions by keeping them updated about the current inventory status. Furthermore, customers won’t be tempted to buy products you don’t have in stock if your inventory status is always visible. Your eCommerce website and your business will be abandoned if you fail to deliver the right goods to your customers.